No Windmills, Cheese or Tulips The Netherlands has a lot more to offer than windmills, cheese and tulips. Design, for instance. No matter how small the Netherlands may be, it still ranks fourth on the list of major design countries. All over the World, Dutch designers are renowned for their conceptual abilities and their ability to translate these concepts into designs that are suitable for mass production. ‘No Windmills, Cheese or Tulips’ puts work on display that is typical of this Dutch design mentality.

At the Tokyo Design Week 2007 in Japan, ‘No Windmills, Cheese or Tulips’ will present 21 works by 19 designers from Brainport Eindhoven, Amsterdam and Rotterdam. The objects vary from furniture and interior accessories to household items and jewellery, and will be presented as a still life, like those familiar to us from the ‘old masters’. In short: contemporary design from the Netherlands on display in a classically Dutch way.

‘No Windmills, Cheese or Tulips’ is part of NL4 Design, a programme of activities initiated by Brainport Eindhoven, the municipalities of Amsterdam and Rotterdam, the BNO (the Association of Dutch Designers) and Premsela (the Dutch platform for design and fashion) to create an unequivocal and recognisable international profile for the Netherlands as a design country and to promote the export of Dutch design.

Concept and Art Direction: Maarten Baptist and Margo Konings.
Art-historical perspective (doc) by Rebecca Nelemans.